Independent creative / Founder / Builder

One life.
Many
worlds.

I’m Yomi Onalaru. Photographer turned creative director, founder and product builder. My work moves between imagery, software, businesses and the ideas connecting them.

Portrait from Yomi Onalaru's existing media library
The living profile

Yomi Onalaru

Creative Director · Entrepreneur · Builder

CreateBuildShare
Lagos, Nigeria ●From lens to code ↗
Chapter 01 / IdentityScroll to explore ↓

Personal identity / 001

More than
a portfolio.

Photographer, creative director, founder and builder. One identity, many worlds.

Yomi Onalaru
Y / The living profile

Creator · Founder · Builder

Yomi
Onalaru.

From seeing the world through a lens to building the systems and ideas that shape it.

Experience my story

Yomi Onalaru

My world through my lens

● Lagos
About me

A creative mind building at the intersection of stories, software and possibility.

I started with photography. Today I work across creative direction, business operations, software and immersive digital experiences. This is a window into the person and the thinking behind the work.

Identity / Two moods

One story.
Different frames.

Yomi Onalaru

Yomi Onalaru ✦

Creative Director · Founder · Builder

CreativeTechnologyIdeas
Get in touch
Yomi Onalaru

Yomi Onalaru ✦

Creative Director · Founder · Builder

CreativeTechnologyIdeas
Get in touch
02 / The journey

The camera
was the beginning.

A documentary-style timeline of the work, creative spaces, businesses and software that followed. Each chapter builds on the last.

Creative portrait from Yomi's photography archive
Photography and visual storytelling

Learning to see.
Then learning to build.

View my work
2015

Picked up a camera

The craft came first — and taught me how to see.

2018

Founded Yomi Visuals

Turned a skill into a studio with standards.

2023

Built the systems

Stopped selling hours. Started documenting how the work gets done.

2025

Opened creative spaces

YV Studios — rooms built for people who make things.

2026

TRYSA · Academy · Unscripted

Software, education and media ship in one year.

04 / Selected work

Work that
speaks first.

View all projects
TRYSA — Launch Campaign
Product · Brand · 2024

TRYSA — Launch Campaign

Positioning, brand system and launch story for the business OS.

YV Studios — Space Design
Spaces · Direction · 2025

YV Studios — Space Design

Designing rooms built for people who make things.

Atelier — Editorial Film
Film · Direction · 2023

Atelier — Editorial Film

A short film exploring craft, patience and the making of things.

05 / Thinking in public

Ideas.
Notes.
Questions.

A living collection of written thinking, practical lessons and public essays. No private MY OS information is published here.

Explore my thinking
From the public principles collection

Systems over heroics

If it only works when I'm in the room, it isn't a business yet.

From the public principles collection

Solve real problems

Ideas are cheap. Problems people pay to remove are not.

Press & Media

Heard on the record.

YouTube
Yomi Unscripted

Documenting the honest work of building companies.

Podcast
The Unscripted Podcast

Founders, operators and the decisions behind the numbers.

Newsletter
The Newsletter

Systems, leadership and lessons, written weekly.

Series
Founder Stories

Short documentaries on people building from Africa.

Keynote
Design Africa Talk

The future of design-led entrepreneurship.

Article
TechCabal Feature

Building an operating system for African creatives.

Newsletter

Systems, leadership and lessons — weekly.

The frameworks I use to build companies, written plainly. No noise, no selling.

Let's build something

A single conversation can start a company.

For speaking, consulting, creative direction, partnerships or press — my inbox is open.